a new way of marketing where you
save time telling and have more fun selling
BY CONCEPTUALISING YOUR OFFER.

let's
talk!

pilot opening in october '23

"show, don't sell" is an all-inclusive 2-3 month production of branded visuals for your next launch

tired of telling the same marketing story over and over?

is the joy of selling slipping through your fingers, because it's just.. boring?

but are you also nót looking forward to a lot of extra work?

tired of telling the same marketing story over and over?

is the joy of selling slipping through your fingers, because it's just.. boring?

but are you also nót looking forward to
a lot of extra work?

i build a strategic storyline around your product, service or event

we (photo/video) shoot and create branded content and build a salespage

you parade with your story and save a lot of time telling and have more fun showing & selling your offer.

step 1: concept

step 2: creation

step 3: action

what it looks like

let's
talk!

fé van megen

shadow + visibility coach

sara masotto

eline haex

mrs.ecommerce

intuïtive stylist

quantum leadership coach

ad agency for online shops

quantum leadership coach

i build a strategic storyline around your product, service or event

?

human design in business

twin2win

joyce celine

creative director & artist

your expertise here

your name here

lisa louise

interior design with consciousness

contact me for regular branding 1:1

or just start with "show, don't sell"

previous work

Because "SHOW, DON'T SELL"  is completely new and unseen, there are not yet real-life examples available. But, these are my previous conceptual branding projects as a creative director.

branding projects

hi, i'm joyce

I'm a mom by day,               by night.

I'm a creative director,
and my specialty is                          

my clients come to me for my ability to tap into their vision
ánd the field of inspiration, through my                     

And for the human design nerds: I'm a 6/2                      
Yes, I use my "reflecting power" in my work.

concepting.

artist

intuïtion.

reflector.

hi, i'm joyce

the more specific you are with your visuals, the better your message or offer is received.

it needs to be fun, but it also needs to sell.

from 5997 euro (pay in full)

+ Branding concept for launch

+ Photo or videoshoot

+ Hair, make-up & styling on set

+ Concept Zoom Call

+ Studio/location + shoot props

Including:

+ Branded visuals (read Q&A for info)

+ Branded salespage (read Q&A for info)

+ Brand Guide for your team

let's
talk!

the investment

only two spots available for this pilot!

That depends on your project. We aren't difficult ;)

If for example you have a podcast project we supply everything mentioned + the podcast cover. We are flexible to what you need for your specific launch.

But take note: we do not provide full re-branding for workbooks etc. For that we provide a brand guide so a creative teammember on your side can implement the changes.

We ALWAYS provide branded:
  • Professional photo's (8-10) or professional video
  • 4K Iphone shot of you (x5) and the shoot
  • Post, Reels + story templates (8-10x)
  • Salespage design direction

If you are interested but wanna talk details: please, schedule a call!

let's
talk!

questions & answers

Month 1:
  • One 1:1 concept zoom call with Joyce
  • A personalized and intuïtively created launch concept
  • Concrete, creative ideas for your project
  • Brand strategy

Month 2:
  • A full blown shoot in a studio or at any chosen location
  • Photography OR videography (both is possible with extra charge)
  • Hair, make-up and personalized styling on set
  • Small props and accessoires. (If we need bigger things that are costly we'll discuss this together first.)

Month 3:
  • Photo's (8-10) or professional video
  • Post + story templates (8-10)
  • 4K Iphone shots of you (5) and behind the scenes
  • Brandguide so you or your team can implement the branding on workbooks etc.
  • Salespage design direction

If needed this process can be completed in 2 months instead of 3.



This is for:

  • Experienced business owners that don't want to do everything themselves anymore. 
  • You know you have a strong vision, but can use some help in translating that vision to a team of creatives.
  • You are looking for a new creative way to sell your offer or do specific marketing. You see the industry's need for more depth in storytelling when selling.



Projects like:
  • (Premium) Podcasts
  • Online courses/programs
  • Online of offline events

We have a standard procedure for every project, like shooting photo's and creating visuals. But we also cater to your needs.
Please let us know what you need and we'll discuss what we can or cannot provide. It's best to just schedule a call!


Most projects take 2-3 months to complete.

We can do it in 2 months, but it's tight. 3 months gives us more room for creativity.

It takes this much time because we take really high-end professional photo's and video's and they take time to finish up. Same goes with the visuals. We create genius things, and those take some time.

This means you come to me 3 months BEFORE you start warming up your people for your launch.


We organize the shoot on a day the whole team can participate.

We need half a day (3 hours from hair/make-up to wrapping up).

We use timeslots on shooting days so your shoot could be in the morning or the afternoon.

You just show up on our Zoom call with a great project + show up on shoot day. And keep in contact with Joyce. We take care of the rest. :)
We have studio options all over the Netherlands (and international if needed). When you buy a timeslot we shoot in the studio in Haarlem.

If you choose your own shootdate we are flexible to shoot anywhere and we'll look for the best studio/location for your concept.

Shooting at an outside location or a location of your choice is only possible when you choose the 9500 euro payment option of "choose your own shootday" (see "What is the investment?).
You have two options:
  • Get a spot on our shootday
  • Choose your own shootday

GET A SPOT ON OUR SHOOTDAY
  • To arrange the best pricing we organize shootdays. On these days we get our team + studio together for a full day and work with two timeslots. This means you share the date with someone else - but you still have your own private shoot because of the time slots. 

Investment: 6500 euro pay in full / two payments of 3750 euro.

CHOOSE YOUR OWN SHOOTDAY
  • If you prefer to pick your own shootday - that's possible. We reserve the studio and our team especially for you. Because we cannot split the costs of production the investment is higher.

Investment: 9500 euro pay in full / two payments of 5250 euro.

no more struggling with that "one-phrase marketing promise".

no more struggling with finding "the right" words.

no more struggling with creatives that don't get your vision.


a yes to: surprising your audience ('cause nobody does this!)

a yes to: freedom to express your vision in detail.

a yes to: embracing the visionary in you.



the result

what am i talking about?

an example

what am i talking about?

Let's say you want to sell your upcoming PRIVATE PODCAST.

Your promise is that by listening to this podcast the customer gets the courage to make a radical change in his/her life.

It need to be screaming: joy, freedom, but not for everyone.

what am i talking about?


Obviously this concept doesn't exist yet, but here's the idea:

Headphones on a girl in very colorful clothes that goes in a different direction than "the others". The others are all in grey, black and white clothes. She's the "the lucky one".

what am i talking about?

You can see the promise in the picture, right? And that's just one way to go.

But in the end: it's about intuition and my gift to be tuned in to you and your message. So this could look totally different for you, personally!

1 zoom call + 1 shootday (3hours).
That's all i need from you.

let's
talk!